Match-Trade Technologies, a global provider of trading technology for forex brokers, prop firms, and financial institutions, has announced the appointment of Serhii Poplavskyi as the new Head of Platform for its Match-Trader multi-asset trading platform. The company said that the move is part of its broader ambition to position Match-Trader as one of the most modern trading platforms in the market, built to meet the needs of clients of all sizes and to deliver an increasingly capable, versatile, and scalable trading ecosystem.

Serhii Poplavskyi joins with over 15 years of experience across the brokerage and commercial sides of the financial sector, bringing a perspective that connects technology development with real-world business operations. The appointment reflects Match-Trader’s commitment to deepening its understanding of the needs of brokers, prop firms, and traders, and translating those insights directly into platform strategy.

Serhii Poplavskyi previously worked at online brokers D Prime, FIBO Group. Most recently, he served as Chief Business Development Officer for social trading provider Nomo.

The move comes after Match-Trader’s previous Head of Platform, Alexis Droussiotis, left the company earlier this year, to join cTrader developer Spotware Systems.

Serhii Poplavskyi of his new role with Match-Trader,

“Match-Trader occupies a rare position in the market, combining a proven product and established market presence with the kind of organizational agility that allows it to move quickly, innovate, and stay ahead of where things are going. That is not something you find often, and it is precisely what makes this moment such a compelling opportunity.”

In his role, Serhii Poplavskyi will lead Match-Trader’s next phase of growth, scaling the platform’s capabilities and adoption across brokerage and prop trading, while building on Match-Trader’s momentum in prediction markets. Key priorities include elevating Match-Trader charting to an industry-leading standard for traders, strengthening the broader product ecosystem including Match-Trade’s CRM, and accelerating extensibility through deeper integrations and automation to help clients operate in a more connected and efficient way.

“In 2026, execution speed and advanced charting tools are simply the expected baseline. What truly sets platforms apart today is the ability to offer flexibility and scalability, while genuinely supporting how a broker or a prop firm runs and grows their business. Match-Trader already has the right foundations in that regard, and that is exactly where we intend to push further,” Poplavskyi noted.

Looking ahead, the Head of Match-Trader Platform sees the shifting boundaries between brokerage, prop trading, and alternative market formats as one of the most significant upcoming structural changes, alongside growing demand for personalization, AI-driven workflows, and modular infrastructure. He also believes brokers are increasingly prioritizing deep, strategic technology relationships over traditional software supply – a relationship model that Match-Trade Technologies is well positioned to deliver.

“Looking ahead, my focus is to help Match-Trader enable clients to grow faster, operate more efficiently, and remain competitive no matter how the market develops. Beyond that, I want them to feel that we are a genuine long-term partner that listens, evolves alongside them, and truly understands the commercial realities of running a trading business,” Serhii Poplavskyi concluded.

About Match-Trade Technologies

Founded in 2013, Match-Trade Technologies is a global provider of trading technology for forex brokers, prop trading firms, and financial institutions. Its flagship Match-Trader platform supports flexible deployment models, including a standalone platform, back-end technology for proprietary front ends, and add-on environments for brokers offering FX and prop trading services. Match-Trade delivers end-to-end brokerage infrastructure, including white-label trading technology, server licence, prediction markets, CRM and client office tools, liquidity and market data connectivity, and a broad ecosystem of external integrations for firms ranging from startups to established brokers.