Axcera, which provides software and technology solutions to retail prop trading firms, has announced that it has hired FX and CFDs industry veteran Lubomir Marasi as its new Commercial Director, marking a strategic step forward in its European and global growth plans.

As Commercial Director, Lubomir will lead Axcera’s sales and partner strategy, with a clear focus on institutional growth, strategic relationships, and deeper market penetration in the prop trading sector.

Lubomir Marasi, who is based in Brno, Czechia, worked for the past two years at rival prop firm tech solutions company PropGuru, as Chief Business Development Officer. From 2019-2023 he worked at Czech based broker Purple Trading, in various senior business development roles.

With extensive experience in fintech sales, commercial leadership, and business development across B2B environments, Lubomir has worked directly with trading firms and platforms throughout the EU. He brings a strong track record of building strategic partnerships and driving go-to-market growth in fast-moving, regulated sectors.

In his previous roles, Lubomir evaluated and sold trading technologies to a wide range of financial firms, including proprietary trading companies. His first-hand exposure to various fragmented solutions in the market gives him a unique appreciation for Axcera’s value: a single, robust, and modular infrastructure platform built to simplify operations without compromise.

“Axcera is scaling with purpose. We are not interested in growth for the sake of visibility, we are building long-term value by solving real infrastructure challenges for real trading firms. Lubomir’s addition reflects that mindset,” said Herman Shaho, Co-Founder and CTO at Axcera. “He brings clarity, commercial depth, and a strong understanding of the fintech landscape.”

Lubomir Marasi added,

“I have worked with a wide range of fintech solutions in the trading space. What stood out at Axcera is the quality of the technology and the integrity of the vision. Firms are tired of patchwork systems and partial tools. Axcera is different. An all-in-one platform that is robust, high-performance, and designed for scale. I am proud to be part of this journey.”

The company said that this appointment signals Axcera’s continued investment in talent and infrastructure to meet rising demand from fintech and prop trading firms seeking modern, scalable solutions.

About Axcera

Axcera is a fintech infrastructure partner helping prop trading firms, brokers, and financial institutions launch and scale faster with a modular, secure, and fully customizable platform. From rule engines and dashboards to risk and user management, Axcera is engineered for performance and growth.