Rakuten France partners with Mastercard and Marqeta with launch of Club R Pay
Rakuten France has announced the launch of a brand-new integrated payment solution, Club R Pay, becoming the first e-commerce player to offer such a system in marketplaces. A universal integrated payment solution, Club R Pay facilitates purchases for the 12 million members of the Club R loyalty program on over 2,000 sites while they enjoy their Rakuten rewards.
This new initiative allows Rakuten to streamline the purchasing process and support its partners in their digitalisation and development.
“At Rakuten France, tomorrow’s e-commerce is a shopping platform that provides an optimised, simplified, secure customer journey that builds loyalty by rewarding purchases within an ecosystem of partners in complete freedom. Tomorrow’s business meets real, concrete needs. It is a business that allows you to have fun while controlling your budget,” says Fabien Versavau, CEO of Rakuten France.
Thanks to strategic partnerships with Mastercard, the global payments network operating across 210 countries and territories, and Marqeta, the global modern card issuing platform who will power single-use virtual cards, Club R Pay provides an additional security guarantee and reduces payment risks.
“Our work with Rakuten in France represents an exciting evolution for Marqeta in Europe. By tapping into the power of modern card issuing, we are helping one of the world’s most innovative e-commerce platforms build loyalty and engagement with their marketplace users,” said Jeff Parker, SVP and Managing Director, International at Marqeta.
Club R Pay simplifies the process for Club R members who automatically recover Rakuten Points from their purchases with partner brands. With the launch of Club R Pay they will enjoy an additional 5% discount on their purchases.
Club R gives partner brands the right resources to increase their digital revenue on their own site, with less shopping cart abandonment, and traffic acquisition at a competitive price. A true marketing acquisition partner, Club R helps brands reach its 12 million loyal and committed buyers in France, providing an important channel for generating growth.