XTB inks UFC icon Conor McGregor as brand ambassador
Poland based Retail FX and CFDs broker XTB (WSE:XTB) has announced that it has just started a new promotional campaign starring new global XTB brand ambassador Conor McGregor.
In its new advertisements starring Mr. McGregor, XTB emphasises that investing in various types of assets is accessible to everyone. They also add that the company provides its clients with tools that facilitate entry into the world of investments: an intuitive online investing platform, daily market analyses, as well as numerous educational materials.
XTB promotes a wide range of investment solutions it offers. Conor McGregor as the new brand ambassador explains in advertising videos that thanks to XTB solutions, investing is now available not only to experienced market players. The multi-award winning xStation platform allows users to easily invest in various types of assets, and is designed to meet the needs of both beginners and more experienced investors.
Joshua Raymond, Chief Marketing Officer of XTB, stated:
“The investing market has been continuously changing over the last few years and that transition has significantly sped up recently. Volatility in the markets and concerns about growing inflation made people look for investment alternatives. Also, the rise of online learning and the use of digital tools during the pandemic has led to growing interest in using online platforms and mobile apps, also for investing. That is why we emphasise the convenience of using our XTB platform, available also on mobile devices for managing your investments anywhere and anytime.”
The advertising videos used in the campaign were filmed in Dublin. By placing the commercial ad video in a barbershop – a place where people from different backgrounds and social classes meet – the company wants to emphasise that investing is not a domain of professional traders only. Thanks to user-friendly tools and educational materials combined with investing courses offered by XTB everyone can get the assets and knowledge to become an investor.
The new campaign is a continuation of XTB’s marketing strategy with the use of well-known figures as a global brand ambassador. In 2020, the company introduced Jose Mourinho, world famous football coach, as its ambassador. Recently, XTB has been particularly active in the area of martial arts. The company is also partnering with Joanna Jędrzejczyk, one of the most decorated female fighters, and Jiří Procházka, a Czech mixed martial artist and the current UFC Light Heavyweight Champion.
The XTB Group is an international provider of trading and investment products, services and technology solutions. The XTB Group entities are supervised by the world’s largest regulators, including FCA, CySEC and KNF. For over 17 years, the XTB Group has provided retail investors with immediate access to hundreds of markets around the world.