Swissquote sponsors the UEFA Europa League
Why just sponsor a team, when you can sponsor the whole league?
Gland, Switzerland based Retail FX broker Swissquote (SWX:SQN) took sports sponsorships a step ahead, announcing a new deal which will see it become the official sponsor of UEFA Europa League and UEFA Europa Conference League.
The two partners have agreed on a comprehensive sponsorship package over a period of several years. Swissquote said that its aim is to increase brand recognition in Europe, and build on the momentum of its dynamic growth in recent years.
Swissquote is the first online bank to enter an exclusive partnership with the UEFA. Among other things, the agreement covers perimeter advertising and hospitality at all 282 games of the UEFA Europa League and the newly founded UEFA Europa Conference League seasons, along with close collaboration in the social media and online marketing areas. Swissquote said it will also benefit from the huge media presence of the two leagues.
Swissquote CEO Marc Bürki (pictured above at left) commented:
“We are delighted to enter this partnership, and are convinced that the strengthening of our brand in Europe will fuel our growth. The UEFA Europa League and UEFA Europa Conference League are all about aspiring teams and players giving their all to make it to the very top – very much like Swissquote. We are the innovative challenger bank, working tirelessly to become the preferred bank for ambitious traders and investors. We are also proud to now belong to the exclusive club of the few global brands that will be shaping European club football as UEFA partners over the coming years.”
Guy-Laurent Epstein, UEFA Marketing Director added:
“Today we are happy to have been able to welcome Swissquote into the UEFA sponsor family and celebrate the beginning of a new partnership, one full of opportunity.”
The agreement came into effect at the start of the 2021/22 season, and runs for three years.
The UEFA Europa League is an annual football club competition organized by European football umbrella group UEFA. It is effectively the second-tier competition of European club football, ranking below the UEFA Champions League. Clubs from across Europe qualify for the competition based on their performance in their national leagues and cup competitions.