Robinhood, TradePMR announce new products and services for Registered Investment Advisers
Robinhood and TradePMR have announced a suite of new products and services for Registered Investment Advisers (RIAs) and their clients.
The Robinhood Advisor Network will begin rolling out next week to connect customers with RIAs; the companies introduced Robinhood Cortex for Advisors; and announced that TradePMR will soon provide RIAs access to IPOs and Robinhood Ventures via the Fusion platform.
“Together, Robinhood and TradePMR are defining the next era of wealth management,” said Steve Quirk, Chief Brokerage Officer at Robinhood. “We believe Robinhood’s cutting-edge technology and resources coupled with TradePMR’s trust and expertise can give advisors and their clients an edge as they work to meet their financial goals.”
“Everything we announced today is to help independent advisors grow and deliver even greater value to their clients,” said Robb Baldwin, founder and general manager at TradePMR. “By unlocking new technology, new investment access, and new client acquisition opportunities, we are putting RIAs in a stronger position than ever before.”
The Robinhood Advisor Network is an in-app RIA referral marketplace that helps customers seamlessly find and begin a relationship with an independent advisor that utilizes TradePMR custodial services.
For eligible advisors, the Robinhood Advisor Network is a powerful new business tool, connecting them directly with high-intent, next-generation investors while streamlining lead management, onboarding, and account linking from start to finish.
Eligible Robinhood customers can expect:
- Personalized Matches: A short questionnaire helps us understand a customer’s goals and financial situation, allowing Robinhood to connect them with a curated list of vetted fiduciaries with a wide range of expertise.
- Streamlined Experience: From the first meeting to opening and funding their account, the RIA experience is built into the Robinhood app.
- A Unified View: Those who choose to work with an advisor from the network will be able to see their self-directed and advised assets all in one place, giving them a complete picture of their wealth.
The Robinhood Advisor Network will begin rolling out to a small group of eligible customers next week with broad availability expected to follow.
Robinhood Cortex is the brain powering AI at Robinhood, and Robinhood is introducing a new iteration of this technology designed specifically for advisors and built directly into TradePMR’s Fusion platform. Robinhood Cortex for Advisors helps RIAs move faster and more efficiently, handling tedious administrative tasks so that the experts can focus on serving their clients.
Here’s what advisors can expect:
- AI-Powered Digests: Get instant, AI-generated summaries of a client’s portfolio, including key holdings, performance, and potential tax insights at both the household and individual account level.
- Smarter Meeting Prep: AI-generated talking points, performance highlights, and potential areas of opportunity to help advisors feel fully prepared before every client meeting.
- Automated Task Management: Robinhood Cortex for Advisors can summarize meetings, create follow-up tasks, and help streamline client communications, giving advisors back valuable time.
- No Additional Cost: Robinhood Cortex for Advisors is available directly within the Fusion platform and is included at no additional cost.
Robinhood Cortex for Advisors is rolling out soon exclusively to RIAs on TradePMR, with broad availability to follow.
Robinhood is working to give advisors on TradePMR access to the full power of the Robinhood ecosystem, creating a package of opportunities for their clients that are simply not available anywhere else.
Soon, RIAs will have access to:
- Robinhood Ventures: RIAs on TradePMR will get access to future public offerings by Robinhood Ventures, providing their clients the opportunity to get exposure to private markets. The first fund from Robinhood Ventures, Robinhood Ventures Fund I (RVI), IPO’d in March on the NYSE.
- Advisor IPO Access: RIAs on TradePMR will be able to access IPOs. Similar to Robinhood Financial’s IPO Access product, this will give advisors and their clients the power to invest in companies at their IPO price as they become available to the general public.
Two new TradePMR benefits have been introduced to help RIAs improve their overall economics and give clients even more flexibility: Flexible RIA Incentive Program and Adjusted Margin and Securities-Backed Lending Rates.
