After posting a Trading Update at the beginning of July indicating that business had slowed into the second quarter, Israel based online broker Plus500 has released its first half 2026 results, confirming that both Revenue and EBITDA were down from Q1 levels.

Since issuing the aforementioned Trading Update (on July 13), Plus500 (LON:PLUS) shares have declined by 24%. At GBP 37.56, Plus500 shares are now 32% below their 52 week high of GBP 55.35 (see chart below).

H1 results

Overall however, it was a good first-half-of-the-year for Plus500, thanks mainly to a strong Q1. Revenues at Plus500 came in at $462.9 million in the first half of 2026, up 12% from $415.1 million in H1 2025. EBITDA of $187.5 million was 1% above 2025’s $185.1 million.

As noted above, Plus500 Q2 Revenue of $220.8 million was 9% below Q1’s $242.1 million. Q2 EBITDA of $91.8 million was 4% below Q1’s $95.7 million.

On the bottom line, Plus500 earned Net Income of $151.9 million in H1 2026, up slightly from $149.6 million in the first half of 2025.

Customer acquisition

We’d also note that Plus500’s “big picture” items continue to look strong. Plus500 reported bringing in 65,723 new customers in the first half of 2026 (although just 25,856 of them in Q2), while the company’s customer acquisition costs remained basically stable, with average user acquisition cost (or AUAC) at $1,230 – although it did creep up to $1,283 in Q2.

Shareholder returns

Plus500 also announced total shareholder returns of $182.5 million. Those comprise $100 million in share buyback programmes and $82.5 million in total dividends. Shareholder returns are underpinned by a strong financial position with cash balances of over $860 million at Plus500, bringing the aggregate shareholder returns announced since IPO in 2013 to about $3.1 billion.

David Zruia, Chief Executive Officer of Plus500, commented,

“H1 2026 was an outstanding period for Plus500. We delivered record results for a six-month period, reflecting the compounding quality and value of our customer base, the resilience of our global OTC and non-OTC businesses, and the enduring power of our proprietary technology.

“In our non-OTC business, we launched our B2C prediction markets offering, including our next-generation sports contracts and, shortly after the period end, we introduced single stock futures and grew our B2B partnerships significantly. Collectively, H1 2026 marked a genuine step-change for our US business. At the same time, our OTC business continued to gain real traction globally, expanding both its geographic footprint and its product offering, including 24/5 trading.

“Together, this progress continued our transformation from a single-product business to a diversified global multi-asset fintech group, operating at the centre of the world’s financial markets. H2 2026 started positively and the Board is confident in delivering FY 2026 revenue and EBITDA in-line with current market expectations.”

Share price chart for LON:PLUS, 1 year. Source: Google Finance.

Plus500’s full first half results release can be seen here.