Playtech expands US presence entering New Jersey market
London-based online gaming and financial trading firm Playtech plc has announced that it has been granted regulatory approval by the New Jersey Division of Gaming Enforcement (“DGE”) to provide its casino product to the New Jersey market.
Playtech said that it will launch soon in New Jersey under its transactional waiver with bet365 and Hard Rock Atlantic City.
Playtech expects to launch with further operators in New Jersey in the near future and has also started the licensing process in other US jurisdictions.
Mor Weizer, Playtech CEO commented:
“This is a major milestone for Playtech. We are delighted to have met the stringent regulatory requirements of the DGE and to be launching in New Jersey with our long-standing strategic partner bet365. The US is a highly strategic market for Playtech and we see significant demand for the full breadth of our product offering. We are initially launching our online casino product in New Jersey and over time will increase our products on offer to include Sports, platform, and Live Casino and we will continue to expand into further states as they regulate. This is the first step for Playtech in the US and we are very excited about the long-term opportunity.”