Online broker tastyworks today announced changing its name to tastytrade. A full transition to tastytrade branding will take place over the coming weeks and the trading platform will continue seamless operations.

Scott Sheridan, CEO of tastytrade, comments:

“We created our brokerage business because we wanted to offer customers a unique combination of access to educational content, technology tools, and lower fees that could help them make smarter investment decisions. We continue to innovate and add new features to tastytrade that we know traders want, including improvements to our desktop and mobile platforms and better charting tools.”

Added JJ Kinahan, CEO of IG US Holdings, Inc., parent company to tastytrade, adds:

“Our team, forged in the Chicago options trading pits and with a collective 300+ years of trading experience, has been disrupting retail trading for over 30 years and we aren’t done yet. We continue to advocate for, and improve the total experience for retail investors, strengthening both their confidence and their understanding of risk and reward so they become more strategic active investors.”

In conjunction with the brokerage’s rebranding, tastytrade will launch a media campaign next week to encourage traders and investors to “Join the Club, Genius”.

tastytrade is part of IG US Holdings, Inc., parent to tastylive, the financial content and education platform, tasty Software Solutions, LLC, and a subsidiary of IG Group Holdings plc (LON:IGG), a global fintech company that provides award-winning products, platforms and access to ~19,000 financial markets to investors around the world.