LCG rebrands as company continues to seek a buyer
UK online brokerage brand London Capital Group Ltd, better known in the industry and among traders as LCG, has announced that the company has undergone a rebranding, with a new look, logo, and website (still at lcg.com) that launched today.
LCG CEO Dave Worsfold shared on social media,
The new London Capital Group is here.
After two years spent re-modelling the business into a service-driven brokerage with a focus on positive client outcomes, we felt it was time to re-brand.
The new look reflects our new direction, with London Capital Group acting as the connection point between clients, technology and industry-leading service.
We’re just getting started.
FNG had exclusively reported back in 2023 that in a change in business models, LCG decided to become an introducing broker to (former) rival and leading UK online broker IG Group (LON:IGG), as well as to its parent FlowBank in Switzerland, under new managers Dave Worsfold and Matt Basi. FlowBank is going through bankruptcy proceedings with its liquidators still looking for new owners for LCG. (We’d note that LCG seems to be operating fairly well, and has been seemingly unaffected, by the goings-on at FlowBank).
Under LCG’s new Introducer model, the company matches clients with industry-leading providers and provides ongoing support, from account opening to trade execution and dispute resolution.