Electronic trading major IG announces that its logo will appear front-and-centre on Melbourne Football Club’s AFL guernsey next year.

In a new deal, IG, which first joined Melbourne in 2015, will showcase its long-standing support of the Demons and feature on the club’s AFL guernsey. Its logo will sit front and centre, taking the yoke position for next season and beyond.

It builds on the existing partnership between the two, with IG remaining the club’s List & Recruitment Partner.

IG Australia CEO and Head of APAC Kevin Algeo said he was thrilled to be able to announce a greater level of investment in the IG and Melbourne partnership as it continues into 2023.

“We’re so excited to stand alongside the red and the blue into 2023 and beyond,” he said.

“IG and the Melbourne Football Club is where ambition and excellence collide. Melbourne is the embodiment of excellence in football and as Australia’s number one trading platform*, IG represents excellence in trading financial markets. Both organisations share like-minded values and drive to raise the bar in everything we do. It seems fitting that one of Australia’s oldest and most experienced trading platforms partners with Australia’s oldest and most experienced football club with as rich a history as Melbourne.

“We’re delighted to continue our support of Melbourne Football Club whose players, staff and members mirror our own dedication for collaboration, innovation and learning fast together. We can’t wait for the 2023 season and to see the IG logo prominently featured on the guernsey is a source of immense pride.”

Melbourne CEO Gary Pert was equally as pleased to see the partnership grow.

“It is fantastic have IG’s continued support, and for our partnership to go from strength-to-strength ahead of the 2023 AFL season,” Pert said.

“IG will be a great addition to our men’s guernsey, and we look forward to our pursuit of ongoing success together.”

The yoke position was previously held by New Balance, which remains the club’s apparel partner having recently signed a three-year partnership extension.

With 47 years of trading experience, IG have a depth of experience unparalleled in the trading world.