Leading online broker IC is continuing to grow out its sports sponsorship portfolio, announcing that it is becoming the new sleeve partner of the men’s first team at Bundesliga club RB Leipzig. IC will become an Exclusive Partner and the Official Online Trading Partner of RB Leipzig for the 2026-27 and 2027-28 seasons, with global exclusivity in its category.

As part of the partnership, the IC logo will appear on the left sleeve of the men’s first-team shirt in the Bundesliga, DFB-Pokal and UEFA Champions League. The agreement also includes prominent TV-visible branding through CamCarpets and LED advertising boards at the stadium, as well as joint player activations and digital campaigns.

The initial two-season agreement is seen by both parties as the beginning of a long-term strategic partnership.

IC is a leading international online trading and investment brand providing access to cash equities and CFDs across a range of global asset classes. IC, which recently rebranded from IC Markets, entered the  eSports sector earlier this month through a major multi-year partnership with BLAST Premier and BLAST Slam. The company also has a Formula 1 partnership with Toyota Gazoo Racing Haas F1 Team.

Johann Plenge, Managing Director (CBO) of RB Leipzig said,

“RB Leipzig is driven by innovation and a constant desire to keep moving forward. In IC, we have gained a highly successful global partner that shares these values and is an ideal fit for our ambitions.

“What particularly impressed us was our shared vision of developing the partnership over the long term and breaking new ground together, both in the way we engage with our fans and in our international activities.”

Kleanthis Rousakis, Executive Director, IC Markets (EU) Ltd said,

“We’re delighted to become part of the RB Leipzig family. The club has established itself as a major force in European football through its clear vision, high standards and strong international profile. Those qualities also reflect what we stand for at IC.

“Our mission is to provide our clients with a transparent, technology-driven and high-performance environment through which they can access international financial markets. We also believe in making financial knowledge more accessible and helping people develop a better understanding of financial markets and responsible investing.

“Together with RB Leipzig, we want to develop innovative digital formats, create relevant content and offer fans exciting new experiences. We see this partnership as a long-term investment in a shared future.”

A key focus of the partnership will be increasing awareness of the IC brand in Germany and internationally. The two partners also plan to develop innovative and accessible formats that help audiences better understand financial markets, important economic topics and responsible investing based on educated decisions. Digital fan activations, interactive campaigns, educational initiatives and exclusive content will help build a lasting connection between RB Leipzig, IC and the wider community.

The partnership is built on a shared set of values. Integrity, transparency, responsibility, reliability and continuous innovation are central to IC and will also shape the way the two partners work together.