FX week in review: eToro Australia acquisition, Zlatan brand ambassador, Uveler launch, fractional share CFDs rules
Which ASIC-licensed broker did eToro acquire in Australia?
Which Retail FX and CFDs broker inked recently-retired football legend Zlatan Ibrahimović as its new brand ambassador?
Who is behind the launch of new Cyprus based marketing agency Uveler Marketing?
What new rules for fractional share CFDs are being instituted by Cyprus regulator CySEC?
Which executive moves were seen at PrimeXM, CMC Markets, GMI, StoneX, SquaredFinancial, and Sucden?
Some of the most read and commented-on FX/CFD industry news stories to appear over the past seven days on FNG included:
eToro buys ASIC-licensed broker in Australia. Continuing to position itself for a possible multi-billion dollar IPO, social trading focused online broker eToro has agreed to acquire an ASIC-licensed broker in Australia, which will see eToro multiply its presence Down Under. eToro has been making a strong push in the Australia online trading market over the past couple of years, recently becoming back-of-jersey sponsor for all Australia A-League teams. Who did eToro acquire? For how much?
XTB inks Zlatan Ibrahimović as brand ambassador. Continuing the slew of recent sports sponsorships and brand ambassador signings by Retail FX and CFDs brokers, Poland based XTB (WSE:XTB) has revealed a new agreement with recently retired footballer Zlatan Ibrahimović. XTB will also unveil a new tagline, “Where your money works,” as part of the marketing campaign centered around Zlatan.
Exclusive: Themis Christou on the launch of Uveler Marketing. Earlier this week FNG reported exclusively that former The Trading Pit, M4Markets, and Tickmill CMO Themis Christou was launching a new marketing agency called Uveler Marketing. What are the plans for growing Uveler, which already boasts a healthy client list and double-digit employees? After years in “the business”, what areas does Themis think that FX and CFDs brokers can improve upon?
CySEC sets rules for brokers offering Fractional Share CFDs. The Cyprus Securities and Exchange Commission (CySEC) has issued a new Circular to provide guidance on the cases where fractional exposure in shares in companies, would qualify as exposure in Shares. Fractional shares trading has become a popular offering among CFDs brokers, allowing clients to get exposure to a stock where the stock price is very high.
Top FX industry executive moves reported at FNG this week included:
❑ Exclusive: PrimeXM hires Tools for Brokers exec Carlos Cavero to lead Business Development.
❑ Exclusive: CMC Markets hires Maybank exec Chris Cheverall as Head of Prime Services.
❑ LCG sales exec Damian Reed heads to GMI.
❑ Exclusive: Canaccord Genuity’s Head of FX Jeff Blanco moves to StoneX Pro.
❑ SquaredFinancial hires Renato Campos (ex Hantec, Admirals, XTB) as LaTAM analyst.
❑ Sucden Financial names Rob Noyce its Head of Exchange-Traded Derivatives.