FNG Exclusive… FNG has learned that CFDs and spreadbetting broker City Index has unveiled a new look and logo for its operations in Australia, ahead of a planned global rollout later this year.

City Index is a unit of US-based brokerage firm StoneX Group Inc (NASDAQ:SNEX), acquired by StoneX in 2020 as part of its purchase of Gain Capital and the Forex.com Retail FX brand. Gain Capital bought City Index in 2014. City Index operates mainly in the UK online trading market, with Australia being its #2 (and only other major) market.

In the rebrand, gone are City Index’s familiar yellow, black and white logo and look, replaced by a decidedly younger and more edgy purple.

As noted, the new logo and look are operational now only for the company’s Australia website cityindex.com/en-au/, while the group’s “main” UK site cityindex.co.uk is remaining (for now) with the original branding. We understand that the company is going to study the rebrand (and some other changes) in Australia, before a planned rollout in the UK later in 2022.

Tom Brown, Head of Australia at City Index said of the rebrand:

“The key to our longevity has always been to build our service model around the needs of the client. We share the passion of trading with our clients and have built an ecosystem of trading excellence that is designed to support their goals – we are here to serve traders, and our new corporate branding highlights a partnership of trust and shared success.”

City Index has been operating in Australia since 2006, and recently made an investment to grow its brand locally via a sponsorship deal with as Platinum Partner for Sydney Roosters rugby. In Australia City Index offers trading in CFDs, Knockout Options and futures, via a webtrader or the MT4 platform.