Online broker eToro and AZ Alkmaar have officially extended their partnership through 2027.

eToro has partnered with AZ Alkmaar since 2023 and during this time, AZ has maintained its place among the Eredivisie’s top clubs, celebrated standout home victories in the Europa League, and reached the KNVB Cup final. With the renewed partnership, eToro will continue to be prominently featured as AZ’s partner, from matchday visibility in the AFAS Stadium and client events to exclusive content collaborations with players, bringing fans closer to both the club and the world of investing.

“From day one, this partnership has felt like a natural fit,” said Shany Hahn Shalom, eToro’s Regional Manager for the Netherlands and the Nordics. “Football is so much more than 90 minutes of sport. As a fan, you become part of a community built around shared passion. At eToro, we’ve created a global investing community, where users connect, share, learn, and grow together. That’s why teaming up with a club like AZ, which mirrors that sense of unity and ambition, makes perfect sense. With the extension through 2027, both AZ and eToro are doubling down on their commitment to long-term progress, on the pitch and beyond.”

Merijn Zeeman, CEO at AZ Alkmaar, commented:

“We’re proud to continue our partnership with eToro, a brand that shares our drive for development and innovation. At AZ, we strive to be progressive both on and off the pitch, and working with partners who match that ambition helps us move forward. Over the past years, eToro has shown true commitment to our club, our supporters, and our vision. With this renewed collaboration, we look forward to building on that foundation together.”

Michael Koster, CCO at AZ Alkmaar, agrees:

“Since we started our partnership with eToro, we have already created many great activations together. The themed events around the AZ matches come to mind straight away, during which we were able to welcome large delegations of eToro in our stadium. We are delighted to continue this synergy and to keep challenging and inspiring each other. Just like AZ, eToro uses their community to improve performance. The continuous search for that connection with our respective communities characterises our partnership.”

The extension of eToro’s collaboration with AZ Alkmaar strengthens eToro’s position as a leading sports sponsor across Europe. eToro’s existing sponsorship portfolio spans many of the world’s leading sports leagues, including the English Premier League, German Bundesliga, UK Premiership Rugby, and Australian A Leagues.