Iconic EPL club Liverpool FC and leading Retail FX and CFDs broker EC Markets have announced that they have entered a multi-year global partnership, which will see EC Markets become an official global partner of the Reds.

As EC Markets enters a new period of global growth, this partnership will offer the broker a powerful platform to amplify its brand and showcase its innovative multi-asset trading products.

By working with LFC, EC Markets will also have the opportunity to engage new audiences in key international markets through the club’s extensive digital channels and global fan base.

The new partnership will also include significant branding opportunities at Anfield, with pitchside LED displays and digital advertising boards seen by 504 million TV viewers per season. The company’s branding will debut at Anfield during the pre-season double-header against Athletic Club on August 4.

Ben Latty, chief commercial officer at LFC, said,

“We want partners who share our passion, ambition and commitment to innovation, and are proud to welcome EC Markets to the LFC family.

“With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”

Matthew Smith, CEO and chairman of EC Markets, said,

“We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach. As we partner with the number one football club in the most prestigious league in the world, we see a reflection of our own ambitions at EC Markets.

“Just as Liverpool FC has earned its place at the top through relentless dedication and success, we too are committed to position EC Markets as a number one leader in the financial markets, known for our innovation, trust and dedication to empowering our clients. We look forward to a successful and mutually beneficial relationship.”

About EC Markets

EC Markets operates licensed subsidiaries in London (regulated by the FCA), Australia (ASIC), South Africa (FSCA), and the UAE (SCA), as well as offshore entities in Seychelles and Mauritius. The group is run mainly from the UK, Cyprus, and Dubai, led by London based Group CEO Matt Smith.