UK online broker CMC Markets (LON:CMCX) has announced a multi-year Main Club Partnership with Everton Football Club, marking a major investment in one of the Premier League’s most historic clubs.

Everton came in 13th place in this year’s English Premier League standings.

CMC said that the partnership represents a significant milestone in its continued evolution beyond its trading heritage to a global financial services firm, serving long-term investors, active traders and institutional clients across investing, trading and wealth solutions. It reflects CMC’s strategy to broaden awareness of its wider financial services offering through one of the world’s most followed sports.

Main Club Partner

As Main Club Partner, CMC will become the front-of-shirt sponsor across Everton’s senior Men’s, Women’s and Under-21 teams, featuring on all home, away and third kits. CMC branding will also feature across Hill Dickinson Stadium, Goodison Park and Finch Farm, alongside club matchday and digital channels, and supporter-facing experiences throughout the duration of the partnership.

CMC replaces online casino and sports betting outfit Stake as Everton front-of-shirt sponsor. Stake and Everton unveiled yesterday a new deal, which will see Stake become a sleeve sponsor of Everton.

CMC said it will work with Everton to support community-focused financial literacy programmes, collaborating with Everton in the Community and The People’s Learning Trust to provide education, resources and practical learning opportunities across the Liverpool City Region.

The decision to partner with Everton is rooted in shared values and identity. As one of English football’s most historic clubs, Everton combines a proud heritage with a clear vision for the future. The move to Hill Dickinson Stadium marks the beginning of a new era for the Club, reflecting the long-term ambition and progress that closely aligns with CMC’s own evolution as a business.

The partnership will be brought to life through CMC’s “For the Passion” platform, celebrating the role that passion, confidence and long-term belief play in helping people build successful futures, whether in football or financial services.

Lord Peter Cruddas, Founder and CEO of CMC Markets, said,

“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading.

“We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence.

“Everton is a great club, with a proud history and deep connections to its community.

“We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”

Andrew Middleton, President of Business Operations, Everton Football Club, commented,

“We are delighted to welcome CMC Markets as Everton’s Main Partner.

“CMC Markets is a respected, ambitious and forward-thinking global brand that understands the loyalty, identity and passion at the heart of football. We are pleased to be working with a partner that recognises the strength of Everton’s international reach and the opportunity to connect with Evertonians as the Club continues exciting new chapters at Hill Dickinson Stadium and Goodison Park.

“This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.

“We are also excited by the opportunities this creates to deliver engaging activations and experiences for Evertonians across matchdays, digital platforms and supporter-facing moments.

“We look forward to working closely with CMC Markets over the coming seasons and bringing the partnership to life in a way that reflects the ambition and identity of both organisations.”

SPORTFIVE acted as CMC Markets’ strategic advisor and brokered the partnership agreement.

Further details on the partnership, including the unveiling of Everton’s new kits ahead of the 2026/27 season, will be announced in due course.

About CMC Markets

Founded in 1989, CMC Markets is a leading global multi-asset financial services firm, serving retail, professional and institutional clients across trading, investing, and wealth solutions.

Listed on the London Stock Exchange and a constituent of the FTSE 250 Index, CMC operates internationally, with offices in London, Sydney, Singapore, Canada, Dubai and across Europe.

With more than 36 years’ experience, proprietary technology and strategic partnerships with organisations including Revolut, Westpac, ANZ Bank and St George, CMC continues to build a more diversified and resilient business positioned for sustainable long-term growth.

About Everton FC

One of only three clubs to have been founder members of both the Football League and the Premier League, Everton has spent more seasons in England’s top division than any other club and been crowned league champions on nine occasions.

Founded in 1878 as St Domingo, the Club has also lifted the FA (Football Association) Cup five times and, in 1985, added the European Cup Winners’ Cup to its prestigious haul. Throughout its 148-year history, Everton has been known as a family-oriented club based on proud traditions, community and innovation.

Indeed, Everton became the first English club to open a purpose-built football stadium when the first game was played at Goodison Park on 2 September 1892. Some 133 years on, Everton’s Senior Men’s team began the 2025/26 season at Hill Dickinson Stadium, a 52,769-capacity state-of-the-art new home on the banks of Liverpool’s iconic River Mersey. Goodison, meanwhile, will continue its legacy as the permanent home of Everton Women.

As a pioneer, the Club is renowned for many firsts that we take for granted in today’s game. Everton was the first club to see its players wear shirts numbered 1 to 11 in a high profile fixture, the first English club to install dugouts and undersoil heating, the first club to feature in a televised match, the first club to introduce a regular matchday programme, the first club to present its players with medals for winning the Football League championship and the first club to have a player, Dixie Dean, break the 60 goals barrier in a single league season.