Axi overhauls its introducing broker program
FX and CFD broker Axi has announced a significant overhaul to its Introducing Broker (IB) program, with a more flexible structure that focuses on building stronger relationships and helping partners grow their client referral business.
The revised structure will initially be rolled out to partners in the Asia region who will benefit from an improved rebate allocation, the ability to earn rebates on all account types and products, new trading products, reduced spreads on a range of existing products, the availability of leverage up to 1:1000 and additional earning potential via a second-tier of sub-Introducing Brokers.
Louis Cooper, Chief Commercial Officer at Axi says,
“The Axi Partner team has listened closely to what traders and referrers want in today’s market, and I believe we’ve delivered a highly compelling package that builds on the superior service we offer clients, differentiates us from our competitors and reflects what partners truly need to achieve long-term sustainable growth.”
The new structure is centered around clearly defined tiers that offer flexibility to earn rewards based on the volume of referrals made. As a partner refers more clients and the total trading volume increases, they become eligible for greater rewards.
With a greater public awareness and interest in cryptocurrencies and other crypto assets, Axi has taken this opportunity to help its referral partners by expand its existing product range to 77 cryptocurrency CFDs, with full volume profile data streaming through the MetaTrader 4 (MT4) trading platform.
Gavin Ward, Chief Operating Officer at Axi, says,
“The announcement of a suite of new cryptos to Axi trading platforms happens to coincide with a spike in volatility in wider cryptocurrency markets, which provides conditions that many of our traders prefer.
“Axi has worked closely with the leading crypto exchange OK Group to provide the highest quality liquidity and full volume profile. It means Axi and our partners are well-placed to deliver not only the products and opportunities that crypto traders want to invest in right now, but also in up-and-coming assets that might otherwise fly under the radar.”
To further boost the appeal of the underlying trading service, the broker is reducing spreads on several products and introducing the ability to trade with 1:1000 leverage.
Chul Lim, the company’s General Manager for Asia and Global Head of Partners Strategy, says,
“A common complaint from clients who trade the news is that some brokers reduce their leverage before major market events where significant volatility is expected. The addition of 1:1000 leverage to Axi will give those clients more stability and consistent control during these times which will allow traders to manage down their trading risk and to increase control over volatile periods. This puts more power in the hands of our clients.”
Updates to the Axi Partner Portal have also been announced, with the aim of improving the overall user experience and making it easier for partners to manage their accounts and access critical information. In the coming months it will expand further to offer instant withdrawals, profit withdrawals via credit card, and profit and rebate withdrawals via cryptocurrency.