LINE Plus Corporation today announced the launch of its AI agent infrastructure platform, “ActEngine AI,” marking a full-scale entry into the B2B AI market.

ActEngine AI goes beyond conventional chatbot solutions and cost-efficiency–focused AI adoption to offer enterprises improved performance and outcomes that can lead to measurable revenue growth. Amid the accelerating AI-driven business reorganization across all industries, ActEngine AI will serve as an “AI Transformation Partner,” leading innovation in enterprise Customer Service (CS) and Sales.

ActEngine AI’s CS-specialized agent is an action-oriented platform that moves beyond simple Q&A chatbots to execute actual business processes and continuously improve performance by learning from results. Through an integrated operation portal, enterprises can build and operate AI agents with just a few clicks, automating the entire customer support workflow—from initial response to complaint handling and issue resolution.

The core differentiator of the Sales-specialized agent is its “Outbound Action” capability. Unlike simple CRM message automation, the AI analyzes real-time data to autonomously determine the optimal audience, timing, and strategy.

It comprehensively analyzes multi-dimensional data—such as order patterns, visit frequency, and discount sensitivity—to generate and send personalized promotions. It is designed to seamlessly connect these actions to actual ad execution and promotion settings. By covering the Small and Medium Business (SMB) sector, which was previously difficult for traditional sales organizations to manage, this “1:1 Sales AI” simultaneously supports the platform’s revenue expansion and the growth of partner merchants.

Furthermore, ActEngine AI provides services that refine vast volumes of enterprise CS and sales data into LLM-friendly formats, establishing optimized data pipelines based on LINE’s expertise in large-scale traffic management and global-standard security infrastructure. This allows companies to deploy high-performance AI agents immediately without complex technical preparation, maximizing business efficiency.

Building on ActEngine AI, LINE Plus plans to accelerate its expansion as a global B2B AI platform provider. Beyond text-based agents, the company is preparing voice-based AI agents designed for real-world customer consultation and sales environments.

“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun “Jayce” Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail. Beyond improving operational efficiency, we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.”