Fintech company FIS (NYSE:FIS) today launched its Digital Trading Storefront, an innovative platform that enables banks, brokers, market makers and fund managers to offer their customers a differentiated cross-asset trading digital experience.

The FIS Digital Trading Storefront enhances the existing FIS Cross-Asset Trading and Risk Platform with a comprehensive suite of digital features that enables hyper personalization and real-time execution of trades. Built using advanced APIs, the scalable platform provides flexibility for firms, allowing them to integrate their own front or back-end components, as well as tailor the branding and customer experience as desired.

This platform enables more accessible trading in real-time, while continuing to mitigate risk with seamlessly integrated APIs for advanced regulatory compliance.

Nasser Khodri, President, Capital Markets at FIS said:

“Providing a competitive digital trading experience has become crucial for financial institutions who want to help customers be smarter when putting their money to work. With this launch, FIS is unlocking financial technology that enables banks, broker dealers and wealth managers worldwide to deliver more modern experiences to their customers when their money is at work.”