E*TRADE from Morgan Stanley today announced the launch of Power E*TRADE Pro.

The new desktop platform is designed to meet the discerning needs of active traders, offering a high level of customization, along with sophisticated tools powered by an advanced modern architecture.

Key features of Power E*TRADE Pro include:

• Industry-leading Customization with Multi-Monitor Support: Traders can create up to six custom workspaces, each with up to 20 tools, allowing for a total of 120 charts across multiple monitors and a highly configurable trading setup.
• Sophisticated Trading Tools: Streamlined tools for complex equity, options and futures traders including customizable options chains, market screeners and scanners, and trading futures using multiple ladders. With deep market intelligence, traders get a robust view of market depth with Level II quotes on stocks, options, and ETFs.
• Advanced Charting and Technical Analysis: Arrange countless charts to easily compare data across multiple time frames, asset classes, and markets. 120+ technical studies and 30+ drawing tools are available, plus automatically identify and draw technical patterns.
• Link tool windows: With linking, traders can seamlessly display the same symbol across tools and views all with the click of a mouse.

“With a long tradition of being the home for active traders, we understand deeply that setup and speed are high priorities when executing complex trading strategies,” said Chad Turner, Head of Morgan Stanley Wealth Management Platforms. “Power E*TRADE Pro was built from the ground up to be best in class, leveraging continuous client feedback, modern architecture, and the most advanced trading tools available for retail traders.”

The launch comes on the heels of pronounced retail investor engagement – Morgan Stanley reported a 26% year-over-year increase in self-directed daily average revenue trades as of June 30, 20252. E*TRADE serves as one of three core client channels within Morgan Stanley Wealth Management, spanning Advisor-led, workplace, and retail investing and trading, enabling the business to serve clients across all segments and life stages.

“We continue to add to our suite of innovative digital and advice-based solutions to meet investors wherever they are in their financial journey,” said Vince Lumia, Head of Wealth Management Client Segments at Morgan Stanley. “E*TRADE has a storied history in delivering industry-leading digital experiences and is a core channel in our wealth management universe. The launch of this platform underscores the power of our offering where the sum is greater than its parts.”