Worldline SA (EPA:WLN) today announced the launch of its China All-In-One solution from Ingenico, which unifies its suite of Chinese payment solutions, including AliPay, WeChat Pay, and UnionPay, into one package. Ingenico has been part of Worldline since October of 2020 and offers merchants smart, trusted and secure solutions to empower commerce.
The China All-In-One solution allows customers to enter the rapidly expanding Chinese eCommerce market with greater ease, as well as unlocking its full potential. The new offer has a fixed rate and transaction fee of 1.9%, plus 0,20 Euro per transaction.
The solution covers the vast majority of all locally preferred payments methods (92%) with Chinese consumers favoring mobile-based payment methods. It will give online businesses equal access to features that meet these needs, including AliPay and WeChat Pay.
Worldline is also unlocking the full potential of WeChat Pay by offering payments through official accounts and mini programs which represent almost all of WeChat’s flow. Mini programs are essentially apps within WeChat that allow businesses to access unique features such as user location, scanning offline QR codes on magazines and billboards, and the ability to conduct marketing directly to the full WeChat userbase.
In addition, through Ingenico, Worldline is taking the complexity out of creating mini programs by helping businesses with full technical development needs, in particular navigating the unique programming features and languages found in China.
As part of the package, Worldline will also provide its expertise in conversion optimization for AliPay, as well as allowing international businesses to offer the ability to pay using UnionPay, in the form of UnionPay International and China UnionPay.
Having previously launched its Russian ePayments solution in 2018, the China All-In-One solution is part of Worldline’s strategic approach to help businesses target high growth markets, particularly Brazil, Russia, India and China. The company is removing the complexity involved when entering China.