Wells Fargo & Company (NYSE:WFC) announced today a rebuilt mobile banking experience for consumer and small business customers, set to begin rolling out early next year, with an all-new virtual assistant – Fargo – to be added later in 2022. The enhanced digital capabilities are part of the company’s multiyear strategy to become digital-first and reinvent digital personal finance, supported by increased investments in next generation technology and strategic partnerships with leading tech companies.

As the reimagined Wells Fargo Mobile app debuts next year, Wells Fargo’s 27 million mobile active customers will notice a new, modern look and feel and a simpler user experience that will help them more easily accomplish their banking needs — everything from the way they send and receive money via a one-stop-shop Pay & Transfer hub to how they explore products and more. The first phase of the transformed mobile app will begin rolling out in early Q1 2022 with a phased rollout to consumer, small business, and Wealth & Investment Management customers.

Michelle Moore, Wells Fargo’s head of Consumer Digital, explainsL

“The rebuilt mobile app will not only deliver a more seamless experience for customers, but it will lay the foundation for a digital personal finance experience that pushes the whole industry forward as new features such as Fargo and others are added in 2022 and beyond.”

Once Fargo is added to the mobile app, it will bring a concierge-like experience to the app — customers will be able to get answers to their everyday banking questions and, rather than self-serving to accomplish a task, customers will be able to ask Fargo to complete the task for them. As the artificial intelligence-powered virtual assistant evolves, it will also surface personalized insights and recommendations to help customers better manage their finances.

Today’s mobile app news follows a recent announcement of a new digital infrastructure strategy inclusive of strategic partnerships with tech industry leaders as the bank plans to leverage third-party expertise and capabilities to execute a new digital infrastructure strategy. This strategy will help drive next generation, digital-first capabilities for customers that are fast and secure.

In addition to a reimagined mobile app, Wells Fargo will introduce the first phase of a redesigned public website in early 2022. Digital is the fastest growing channel in Wells Fargo’s history, and it’s where customers interact with the bank the most. In Q3 2021, customers logged in 1.6 billion times using mobile devices, up 14% year over year.