Nuvei doing away with SafeCharge brand
Canadian payment services provider Nuvei has announced what it calls a “brand merger” with subsidiary SafeCharge. Nuvei acquired SafeCharge in August 2019 for USD $889 million.
Effectively, what that seems to mean is that SafeCharge will now operate under the Nuvei name, with the SafeCharge brand to be retired.
As was exclusively reported by FNG back in June, much of SafeCharge’s original management has already left the company, with former SafeCharge CEO David Avgi launching a new ePayments venture called UNIPaaS. Joining Mr. Avgi at UNIPasS are CTO Oded Kovach who was CTO of SafeCharge from 2013-2018, and COO Limor Liberman who spent 11 years at SafeCharge in various roles including Chief Customer Success Officer, VP Technical Operation, Delivery & QA, and Director Of Quality Assurance. UNIPasS CFO is Tsach Einav, who was CFO of SafeCharge from 2006-2019.
“Businesses are looking for partners, both strategic and technological. We’ve become the payment technology partner that our clients can count on to make our world a local marketplace,” said Phil Fayer, Nuvei’s chairman and CEO. “We aim to deliver unified commerce solutions and expertise, helping our clients capture every payment opportunity that comes their way – no matter where or how they operate.”
SafeCharge was originally part of gaming entrepreneur Teddy Sagi’s Playtech empire, before being spun out as a separate publicly traded company, and then was acquired by Nuvei.