Card issuing platform Marqeta (NASDAQ:MQ) today announced the appointment of Simon Khalaf as its new Chief Product Officer and key member of its executive team.

Previously, Mr Khalaf was the Senior Vice President of Twilio’s core products, including Messaging, Voice, Video and Flex, Twilio’s fully programmable Contact Center. He will be responsible for the strategic direction, development and delivery of Marqeta’s products to its growing customer base.

“Simon is a deeply experienced product leader with a proven track record of building and scaling high-growth products and developer-focused platforms,” said Jason Gardner, Founder and CEO at Marqeta. “Simon has demonstrated his ability to lead diverse, global teams and he will be an integral member of our leadership team as we further invest in our product capabilities and ability to power new modes of money movement at scale.”

Mr Khalaf was part of the team that accelerated Twilio’s growth, with the products he oversaw driving significant revenue growth and establishing Twilio as a leader in the Communications Platform As a Service (CPAAS) space. Prior to Twilio, he led many of Yahoo, and later Verizon’s, key, most popular media products.

Mr Khalaf joined Yahoo through the acquisition of Flurry Inc, a leader and innovator in mobile analytics and advertising, where he was president and CEO. Prior to Flurry, Mr Khalaf held executive leadership positions at Novell, Volera, Worldtalk, and JustOn.

“I am thrilled to be joining the growing team at Marqeta,” said Khalaf. “When I think of Marqeta, I think of the vast amount of opportunities ahead. Businesses and consumers today have become accustomed to frictionless digital payment experiences, and they expect that experience to materialize in every financial product they use. I see Marqeta as the engine and developer-first platform behind many of the brands bringing these products to billions of consumers and businesses.”