Marqeta announces new web push provisioning product
Marqeta (NASDAQ:MQ), the global modern card issuing platform, today announced its new web push provisioning product.
With web push provisioning, Marqeta customers can reduce friction at the point-of-sale and enable their users to pay directly from their mobile wallets without requiring them to download a mobile application. This capability addresses a common pain point for consumers – the friction of having to download an app that may rarely be used in order to complete a transaction – likely improving conversion rates and creating a smoother customer experience.
Marqeta is one of the first card issuers to launch instant issuance capabilities, and web push provisioning further extends Marqeta’s leadership in this space. The product is currently offered in Beta with general availability expected later in 2023.
“Growing familiarity with digital wallets created demand for a solution that enables Marqeta customers to quickly and easily provision virtual cards and digital wallet tokens from the web for use with both Apple Pay and Google Pay,” said Marqeta Chief Product Officer Simon Khalaf. “Our web push provisioning product meets that need and helps enable our customers to deliver a streamlined checkout experience to their end users.”
Marqeta’s tokenization portfolio is specifically tailored to card issuers seeking the flexibility to drive results across a wide range of card programs with tokenization. Marqeta’s industry-leading tokenization capabilities include in-app, card on file, and manual solutions that power Tokenization-as-a-Service for leading brands including Bread Financial, JPMorgan Chase and Citi.