Juventus icon Paulo Dybala has signed a new deal to represent digital payments brand Skrill.

Dybala’s first appearance for Skrill will be in a TV, digital and PR campaign to promote the digital wallet’s Prepaid Mastercard®, available in the UK and Europe. The TV advert will air in Italy for the first time on Sunday, April 18.

Considered to be one of the most valuable footballers in the world thanks to his creativity and pace on the pitch, Dybala, also known as ‘La Joya’ (‘The Jewel’), has helped Juventus to win eleven trophies, including five consecutive Serie A titles. He has been named in the Team of the Year three times and most recently earned the Serie A Player of the Season award for the 2019-20 season.

“I’m very happy and proud to be part of the Skrill family,” said Dybala. “I’m really interested to learn more about how Skrill can help me pay online, send money to friends and buy and sell cryptocurrencies.

Dybala’s appointment as a brand ambassador follows a series of activations in the beautiful game for Skrill, most recently as AC Milan’s Official Payments Partner. His debut campaign will promote the Skrill Prepaid Mastercard® that gives users flexibility, security and privacy when spending their money, as well as complete control via Skrill’s mobile app that allows 24/7 access to a free digital wallet holding their card balance and all transactions.

Lorenzo Pellegrino, CEO of Skrill, added:

“Skrill’s many features let you manage your money on the move, easily and safely. Dybala is the perfect brand ambassador for Skrill, reflecting our values around the speed of delivery and our focus on providing a world-class service. We are looking forward to a successful collaboration to share the many benefits of Skrill with football fans worldwide.”