BBVA debuts fully digital retail banking in Italy
The BBVA Group is debuting fully digital retail banking in Italy, with a unique value proposition and customer experience. BBVA is entering the Italian market with free digital banking; one of the most secure cards in the world – as there are no printed numbers on the card, and a dynamic CVV – unmatched in Italy; and financing products at competitive prices.
“Our value proposition aims to bring together the product offering and strength of a traditional bank with the customer experience of a digital player. We want to bring the best of both worlds to Italy: a universal digital bank,” said Onur Genç, BBVA’s CEO.
Today, 38 million of the Group’s customers interact with the bank through digital channels; more than 62% do so through the mobile app; and 7 out of 10 sales are made digitally.
“Italy is a large market, which is undergoing a profound digital transformation. E-commerce, the use of mobile banking and card payments have grown double digit in recent years, which provides great opportunities for growth,” adds Onur Genç.
The BBVA card, unique in Italy, has no printed PAN (card number) or CVV (verification code). This key is generated from the app each time the customer makes a purchase, which adds greater security to the transaction. It is a clear example of innovation in security coupled with simplicity and convenience.
The bank’s Italian customers will benefit from a 24-hour-a-day, seven-day-a-week telephone and remote customer service. This is a multidisciplinary team of specialized managers, equipped with all the tools and channels to meet customers’ needs.
The offer also includes:
- An online debit card account with no fees or commissions.
- Free transfers, including immediate transfers
- Free cash withdrawals from 100 euros at any ATM in the eurozone
- A mobile payment service with Samsung Pay, Google Play or Apple Pay
- And a range of financing services at no fixed cost, adapted to the customer’s spending:
- Pay&Plan, which allows you to pay for purchases up to €1,500 in instalments
- Paycheck Advance, which allows clients to receive a portion of their salary up to €1,500 in advance.