CMC Markets, a leading global provider of online trading and technology solutions, has today announced the launch of CMC Markets Connect, the re-branded institutional division of their business. CMC Connect provides a range of services to direct users such as hedge funds, family offices and smaller banks as well as those who offer trading facilities to their own retail clients.

CMC Markets has already been operating in the B2B space for the past 20 years, David Fineberg, Deputy CEO at CMC Markets, comments on the drive behind the decision to re-brand in 2021.

“The decision to launch CMC Markets Connect comes from our increased focus and investment in building for an institutional audience first. The new brand marks the ‘stepping-up’ at CMC to focus on new product innovations, as well as the highest quality pricing and execution services, to allow us to work with a wider variety of financial institutions. With that in mind, we realised that there was a need to ensure the market understood the delineation between our institutional and retail offerings, hence the launch of CMC Markets Connect.”

The new brand will come with a shift in focus for the business as CMC Connect becomes a true liquidity provider in their own right. This will be backed-up by a series of innovations which will be coming through over the next 12-18 months.

Richard Elston, Group Head of Institutional commented further on the changes:

“Part of our new brand positioning is being a ‘complete partner’ to our clients and offering a holistic service that evolves with their businesses requirements. Ultimately we’re also looking to act as a one-stop shop offering multi-asset liquidity, trading technology, reporting and consultation, all in a highly bespoke manner.”