Dubai based Retail FX and CFDs broker XS.com has announced the promotion of Despina Iapona to Group Director of Brand, reinforcing its commitment to maintaining and advancing a strong, distinctive global brand across the markets it serves.

In her new role, Despina will lead the global strategic direction of the XS.com brand, with responsibility for strengthening its positioning, sharpening its identity and ensuring a consistent and compelling brand presence across the group.

Despina Iapona joined XS.com in 2023 as the company’s new Head of PR and Branding, and is based in the company’s Cyprus office. She joined XS.com after four years at FxPro, where she had a similar role. Despina has also previously worked in various MarCom roles outside the FX/CFDs sector.

Mohamad Ibrahim, Group CEO at XS.com, said,

“Despina has been instrumental in shaping and strengthening the XS.com brand, and her promotion reflects both the impact of her contribution and the trust we place in her leadership. XS.com is an established global brand with a clear identity and strong international presence. Despina’s role will be to build on that foundation, further sharpening how we position and communicate the brand across our global markets.”

A key focus of her leadership will be ensuring that the strength of the global XS.com identity is reflected consistently across the group, while allowing market-specific insights and cultural understanding to inform how the brand connects with different audiences.

Commenting on her appointment, Despina Iapona, Group Director of Brand at XS.com, said,

“XS.com is already a strong and established global brand, and my focus is on strengthening what makes it distinctive and ensuring that its identity is expressed with clarity and impact across every market. The ambition is to create even greater alignment across the group, while ensuring our communication remains relevant, confident and authentic to the audiences we serve.”

About XS.com

The XS Group (operating under brand name “XS” or “XS.com”) is a Global Multi-Asset Broker providing access to trade a wide range of financial products. Originally established in Australia in 2010, XS.com is now headquartered in the UAE. XS.com and its subsidiaries hold licenses in a variety of jurisdictions including Australia, Cyprus, South Africa, the UAE, Malaysia, Mauritius and Seychelles. The company is run by Dubai based CEO Mohamad Ibrahim.