Retail FX and CFDs broker XS.com has announced that it has hired Omar Alaa as MENA Marketing Director.

In his new role, Omar Alaa will oversee XS.com’s marketing operations across the MENA region, focusing on campaign execution, digital performance optimization, strategic partnerships, and audience engagement initiatives.

Omar Alaa joins XS.com after spending the past 10 years at leading online broker Exness, ending his tenure at Exness as Social Media Manager, focused on the MENA region.

This marks the third hire for XS.com from Exness over the past year. XS.com added five-year Exness vet Simon-Peter Massabni as Head of Retail Sales earlier this year, and last year hired Kanravee Kolkraisart for Thailand BizDev.

Omar Alaa, MENA Marketing Director at XS.com said,

“I am honoured to join XS.com at such a significant stage of its regional and global growth. I look forward to contributing to XS.com’s continued success by strengthening marketing performance, enhancing regional engagement, and developing impactful initiatives that resonate with audiences across the MENA region.”

Wael Hammad, Group Chief Commercial Officer at XS.com, commented,

“Omar’s appointment supports our continued focus on strengthening marketing execution across the MENA region. His strong background in performance marketing and regional brand development will play an important role in advancing our commercial objectives. We are confident he will contribute meaningfully to our continued growth and market expansion.”

About XS.com

The XS Group (operating under brand name “XS” or “XS.com”) is a Global Multi-Asset Broker providing access to trade a wide range of financial products. Originally established in Australia in 2010, XS.com is now headquartered in both Cyprus and the UAE. XS.com and its subsidiaries hold licenses in a variety of jurisdictions including Australia, Cyprus, South Africa, the UAE, Malaysia, Mauritius and Seychelles. The company is run by Dubai based CEO Mohamad Ibrahim.