Sterling Trading Tech, a provider of technology in order management, risk & margin, and trading, today announced that industry veteran Vedant Gaur will bring his expertise to further build the global bank and brokerage segments.

As Sales Director at Sterling Vedant will focus on the proprietary OMS and Risk & Margin product offerings.

The Sterling OMS and Risk & Margin product suites are unique in asset coverage and RegTech capability respectively – and the firm believes that current marketplace offerings underserve the industry.

Vedant has a rich background in algorithmic and electronic trading sales and coverage. He has extensive experience in financial markets technology, data-driven solution sales, eTrading platforms, and risk management. Vedant has held senior roles at prestigious firms, including Barclays and Open Origin, and has been instrumental in driving strategic business growth and new business development.

Sterling’s multi-asset OMS enhances liquidity and alpha generation in U.S. equities and options. It fosters client growth and competitiveness by creating operational and infrastructure efficiencies. Sterling OMS offers real-time balances and positions, advanced margin methodologies, customizable risk controls, broad reporting capabilities, and API connectivity, enabling seamless trading. Advanced order queuing allows traders to place orders at any time and receive international orders in real time outside of U.S. trading hours.

Jennifer Nayar, Sterling President and CEO, said:

“With his broad and deep financial service experience, Vedant brings this conversation to an audience that is aware of the pressures they are under and who are seeking newer and more innovative approaches.”