Saxo names Gift Muthita Anankaphannan to head Institutional Business APAC
Copenhagen based Retail FX and CFDs broker Saxo Bank has announced the appointment of Gift Muthita Anankaphannan as Regional Head of Institutional Business. Based in Singapore, Anankaphannan will be responsible for leading the firm’s institutional business across the Asia-Pacific region, working closely with clients and partners to support their needs.
Previously a Senior Relationship Manager at Saxo, Anankaphannan brings more than 16 years of experience across big tech and institutional financial services, spanning sales, product, and strategy. She spent over a decade at Google, where she held senior roles across sales, product strategy, and go-to-market execution, including work on AI-powered solutions. She began her financial career at Bloomberg, specialising in equities and equity derivatives and supporting traders, analysts, and portfolio managers with data-driven insights.
Saxo’s institutional business remains a core pillar of the Group, contributing close to one-third of total income globally. The business continues to demonstrate steady momentum, with the number of global institutional end-clients increasing by 23% year-on-year. Earlier this year, Saxo partnered with Trust Bank in Singapore to launch TrustInvest—an in-app investment solution that enable users to trade US stocks and ETFs from as little as US$10 directly within the Trust Bank app.
In her new role, Anankaphannan will help drive the next phase of growth for Saxo’s institutional business across Asia-Pacific.
Commenting on the appointment, Mahesh Sethuraman, CEO Singapore, Saxo, said,
“Gift brings extensive experience working with institutional partners and a deep understanding across both halves of Saxo’s FinTech DNA. Throughout her career, she has demonstrated a strong ability to build lasting and valuable client relationships, while leading high-performing teams. We are pleased to welcome Gift to this role and look forward to her contributions.”
Commenting on her appointment, Gift Muthita Anankaphannan, Regional Head of Institutional Business, Saxo said,
“I am honoured to take on this new role. Saxo has built lasting partnerships with strong reputation in the market, and as we see sustained growth and deeper engagement from our clients and partners across the region, I look forward to building on this momentum in the next transformative phase. Asia-Pacific remains a key growth market for Saxo, and we are committed to further scaling our institutional offering here.”
