London based Prime-of-Prime brokerage IS Prime has announced that it has appointed Ben Robinson as Head of Marketing. Ben joins from Finalto where he was Head of Marketing and Digital for the last three years.

Ben Robinson brings over 12 years of marketing experience to IS Prime. Prior to joining Finalto, he headed up the digital marketing function at a range of global B2B and B2C firms, including Zellis, Jessops, Robert Walters and Casio. He has a proven track record in aligning sales and marketing strategies and a strong focus on marketing analytics to drive brand awareness and growth.

In the newly created Head of Marketing role at IS Prime, Ben will be responsible for IS Prime’s marketing and brand strategy. He will focus on global communications, events and digital marketing, raising the profile of the fast growth Prime of Prime amongst brokers, hedge funds and asset managers. Ben will report directly to Raj Sitlani, Managing Director, ISAM Capital Markets.

Raj Sitlani commented,

“Ben brings significant marketing expertise and extensive industry knowledge to IS Prime and we are thrilled he has chosen to join our firm.  This is a newly created role – our first in-house marketing position – reflecting the growth of the firm and our ongoing commitment to investing in the best people in our industry across all functions.”

Ben Robinson added,

“IS Prime is a global market leader and it is great to join such a dynamic and driven business. I am looking forward to bringing my expertise and experience to this role and building a progressive, best in class marketing function that provides tangible value to the company.”

IS Prime, part of ISAM Capital Markets, is regulated by the FCA and offers full service brokerage and execution via its cutting edge proprietary technology. As a Prime of Prime, IS Prime provides aggregated pricing sourced primarily from Tier One institutions, settled through the group’s bank Prime Brokers. ISAM Capital Markets also includes IS Prime Hong Kong (regulated by the SFC) and risk management specialist, IS Risk Analytics.