Retail FX and CFDs broker HFM (also known as HF Markets, and formerly known as HotForex) has announced that the company has hired Dubai based industry veteran Hayel Abu-Hamdan, as HFM’s new Chief Commercial Officer (CCO). This move is set to drive the company’s expansion and innovation in the competitive trading industry.

Hayel Abu-Hamdan makes the transition after 14 years at Hantec Markets, where he had served at various times as both COO and CCO, during which period he played a major role in the firm’s growth, product development, and global reach.

A respected leader in the Forex and CFDs space, Hayel brings extensive experience in commercial strategy and market development. His leadership at Hantec Markets was defined by key initiatives that strengthened the company’s market position, enhanced its product suite, and expanded its reach to traders worldwide.

Now stepping into his new role at HFM, Hayel is set to lead the company’s commercial strategy, refine its product offerings, improve customer support and help drive the next phase of its global success. His arrival comes at a crucial time as HFM looks to solidify its reputation as a leader in the financial services sector.

Speaking about his appointment, Hayel Abu-Hamdan said,

“I am honoured to join HFM, a company that has consistently delivered innovation and excellence in the trading industry. I look forward to working with the team to enhance our offerings, expand into new markets, and provide even greater value to our clients.”

With Hayel Abu-Hamdan at the helm of commercial operations, HFM said it is poised for significant growth, reinforcing its commitment to staying at the forefront of the global trading landscape.

About HFM (HF Markets)

HFM rebranded its retail brokerage operations from HotForex to just HFM in 2022. The group operates CySEC licensed HF Markets Europe Ltd (at website hfeu.com), FCA regulated HF Markets (UK) Limited, Dubai DFSA licensed HF Markets (DIFC) Ltd, FSCA regulated HF Markets SA (PTY) Ltd in South Africa, as well as offshore HF Markets (Seychelles) Ltd at website hfm.com.