Exclusive: Exness hires PokerStars exec Alfonso Cardalda as its new CMO
FNG Exclusive… FNG has learned that industry leading global multi-asset broker Exness has hired Alfonso Cardalda as its new Chief Marketing Officer (CMO). He will be relocating from Malta to Cyprus for his new role.
Alfonso Cardalda joins Exness after spending the past 12 years with PokerStars, one of the world’s leading online gaming websites. PokerStars is a brand of Flutter Entertainment plc (LON:FLTR), created by the merger of Paddy Power and Betfair and a constituent of the FTSE 100 Index. He joined PokerStars in 2010 as the Coordinator of Poker School online for the Spanish and LATAM markets, before rising through the ranks in various senior marketing roles. Most recently he was Global Marketing Director of PokerStars Casino, and Director of Go To Market and Live Events for Europe, Asia & LATAM.
Exness posted the following note today on its corporate social media channel:
We are excited to welcome our new Chief Marketing Officer, Alfonso Cardalda 🎉 Prior to joining Exness, Alfonso served as Global Marketing Director and Director of Go To Market at PokerStars. His main areas of expertise lie in customer acquisition and brand building. 📈
“I am extremely pleased to be joining a market-leading broker like Exness, not only because of its incredible trajectory of growth, but also because of its ethical approach to doing business. I look forward to discovering what we can achieve together and to being part of the brand’s further development and success.” – Alfonso said when we met him today. 🙂
Born in La Coruña, Spain 🇪🇸, Alfonso will be relocating to our HQ in Cyprus, and we want to welcome him to the #ExnessFamily ✨ We look forward to seeing what you have in store for Exness!
Mr. Cardalda certainly has his work cut out for him, with Exness already “firing on all cylinders” while setting records for client trading volumes at a Retail FX/CFD broker almost every month. Most recently, in March 2022, Exness reported a 57% MoM rise in trading volumes to $2.48 trillion.