Crypto.com’s longtime CMO Steven Kalifowitz departs
Leading crypto exchange operator Crypto.com has seen the departure of its second C-Suite executive in as many months, with the company’s longtime Chief Marketing Officer (CMO) Steven Kalifowitz saying that he is leaving the company.
In April month we reported exclusively that Crypto.com Chief Legal Officer Nick Lundgren, who also served as CEO of Crypto.com’s sports prediction markets brand OG.com, was departing.
Steven Kalifowitz has served as Crypto.com CMO since 2020, joining the company after serving as President of real estate marketplace Localize.city. He has also previously worked at X.com (formerly Twitter), R/GA, Profero, and HBO.
Steven took to social media to share some of his thoughts on leaving Crypto.com.
They say Fortune Favors the Brave.
Six years ago, I joined Crypto.com with an ambitious (many said unattainable) goal: take a little known crypto app and build it into a global brand that is a household name. We built a world class marketing team and did exactly that.
With the brand now more recognized than ever, I’ve made the decision to step down as CMO, effective June 30, and begin my next chapter.
It’s been an incredibly rewarding experience, and I’m proud of what we’ve built. I’ll continue to support Kris Marszalek as an advisor to ensure a smooth transition.
