FNG has learned that crypto trading platform Crypto.com has made yet another hire from the FX and CFDs world as it continues to build toward offering clients regulated trading in “traditional” financial instruments.

Joining Crypto.com is London based executive Chris Old, as the company’s new Global VP of Organic Growth. Chris will be leading global strategy and execution for Crypto.com across SEO, GEO and full-funnel organic content to scale growth across all products and markets.

Chris Old joins Crypto.com from leading UK online broker IG Group (LON:IGG), where he has been working since 2018 as Head of Organic Growth / SEO Lead, overseeing SEO, web content, ASO, market analysts, social media, influencer, YouTube and podcasts at IG.

We recently reported that Crypto.com has also hired former IG Group CEO – Australia & New Zealand (and CEO – APAC & Africa) Kevin Algeo to head Capital Markets. Crypto.com also recently added IG’s Alex Ratford as Partnerships head.

Earlier this month Crypto.com acquired a CySEC CIF licensed company (formerly the operator of the BrightFX online trading brand) to expand traditional instrument trading across Europe, including CFDs. Crypto.com rival Kraken has made a similar move, also out of Cyprus, as a number of crypto trading providers are moving to expand into other product areas, including stocks, futures, and CFDs trading.