Binance has appointed Thiago Sarandy as General Manager for Brazil.

In this role, Sarandy will lead Binance’s operations in the country as it continues to advance regulatory discussions for the digital-asset industry.

Sarandy joined Binance in 2022 and has been involved in industry engagement around the development of Brazil’s virtual-asset regulatory framework, working with associations, regulators, and legislators. He previously served as Chief of Regulatory and Legal Affairs for Brazil and El Salvador at Binance.

“I am honored to take on this role in this transformation moment for crypto in Brazil, one of Binance’s most important growth frontiers,” Sarandy said. “In Brazil, more than 25 million people chose crypto organically before any regulation proposal, making it one of the most exciting markets to work in. As a General Manager, I’ll work to ensure Binance remains the most used platform in the country and support rules that expand access for the next wave of adoption.”

Sarandy holds a law degree from Pontifical Catholic University of Rio de Janeiro, an LL.M. in capital markets from FGV-RJ, and a blockchain specialization from MIT. Before joining Binance, he spent more than 10 years in Brazil’s traditional financial sector, including roles as Partner and Chief Legal Officer at Genial Investments and Warren Investments.

“We are excited to have a fully dedicated general manager for Brazil,” said Guilherme Nazar, Head of Latin America at Binance. “The country is highly relevant to the crypto industry and is going through an active period of regulatory debate. Thiago brings the expertise needed to engage in this process and support Binance’s growth in Brazil.”

Sarandy will report to Nazar.