Swiss online trading firm Swissquote welcomes Swiss product issuer 21Shares AG to its ETP leader section.

21Shares AG aims to make investing in crypto assets as easy as buying shares using a conventional broker. Their ETPs (exchange-traded products) are 100% physically backed, segregated and allow retail and institutional investors to be a part of the best performing asset class of the last decade.

Investors can invest in cryptocurrencies using a conventional ETP structure (or tracker) easily, with total confidence and security and cost-effectively thanks to the 21Shares suite of ETPs in CHF, USD, GBP and EUR.

Founded in 2018, 21Shares is led by a team of talented serial entrepreneurs and experienced banking professionals from the technology and financial world. Incorporated in Zug, with offices in Zurich and New York, the company has launched several world firsts, including the first listed crypto basket index (HODL) ETP in November 2018.

21Shares has now joined a growing list of ETF/ETP leaders, such as UBS, Credit Suisse and Vanguard. In January, Swissquote welcomed CoinShares, specialist and pioneer in digital asset investing, as a new partner in its ETP section.

Swissquote offers its clients to trade crypto-linked Exchange Traded Products (ETPs) for a secure and low-cost alternative to gain exposure on digital coins. These products may be of interest to those who are looking for the real gems in crypto trading, combining some classics of financial investment with the high potential of cryptocurrencies.

Regarding the “traditional” crypto trading, let’s note that Swissquote currently offers 12 cryptocurrencies, providing traders with all the advantages digital currencies are able to offer.