After recently making a push into the MENA region, London based digital prime brokerage firm GCEX has announced that it is now expanding into the APAC region, with the appointment of Sue Cheung as Head of APAC Sales, based in Hong Kong.

Sue Cheung brings strong institutional sales experience to GCEX and a proven track record of business development in the region. She joins GCEX from Integral, where she was a Sales Director, based in Hong Kong. Her 15 year career in Hong Kong includes over six years in institutional sales at Finalto (formerly CFH) where she was responsible for sales in Greater China (China, Hong Kong, Taiwan) and ASEAN countries (Singapore and Malaysia).

GCEX enables brokers, hedge funds and professional traders to access deep liquidity in FX and digital assets and offers a range of technology solutions. The firm said that it will onboard FX clients in the APAC region through its UK entity, regulated by the FCA. Digital asset clients will be onboarded through GCEX’s Danish entity, regulated by the FSA.

Lars Holst, Founder & CEO, GCEX said,

“There are significant opportunities for GCEX across the APAC region and, from my experience of working with Sue at CFH, I know she has the expertise, regional knowledge and contacts to help us to build a strong presence in the region. This is our first senior hire in Asia and we hope it will pave the way for further team growth and potentially a regulatory license in the region, too.”

Sue Cheung, Head of APAC Sales, GCEX adds,

“I have every confidence that Lars is creating another really successful company, just like he did at CFH. I am very excited about being GCEX’s first senior employee in the region and playing such a key role in the firm’s global expansion.

“GCEX is a regulated firm and has a robust, credible and very professional offering, always keeping clients’ assets segregated and secure. This will have great appeal to clients in the region, particularly as interest in digital assets is rapidly increasing.  GCEX also stands out as one of the few Liquidity Providers in the region able to accept cryptos as deposits. My initial focus will be on Taiwan, Thailand, Singapore and Malaysia but I have very ambitious growth plans across the whole of the APAC region.”

GCEX’s modular ‘Crypto In A Box‘ plug-and-play trading solution comprises a technology-agnostic platform that covers regulation, regulated custody, the safety of funds, tier 1 liquidity, and technology (both backend and frontend). GCEX has a rapidly growing global client base and offices in London, Copenhagen, Glasgow, Kuala Lumpur and Dubai. It is regulated by the UK’s FCA and the Danish FSA and has secured investment from TGV4 Plus.