Exclusive: Brian Chong joins Finalto as Head of Sales Asia
FNG Exclusive… FNG has learned that London based liquidity and broker tech solutions provider Finalto has hired Brian Chong as its new Head of Sales Asia. He will be based in Finalto’s Singapore office, and report to Alex Mackinnon, CEO Asia Pacific at Finalto.
Brian Chong spent the past 12 years at Australia based broker research outfit Investment Trends, ending his tenure at Investment Trends as Head of Sales & Commercial – International out of Singapore. He has also previously worked at Australia online broker CommSec.
Brian replaces Kenneth Lim in the Head of Sales Asia role at Finalto. Kenneth left Finalto earlier this year to join Malaysian bank Maybank, as Head of its LFX Prime Brokerage operation.
Brian posted the following note on LinkedIn regarding his move to Finalto.
Excited to share that I have joined Finalto as Head of Sales, Asia.
Finalto provides liquidity, risk management and prime brokerage solutions to retail brokers, hedge funds, proprietary trading firms, and professional investors. I’m leading and building out our Asia sales team, while also connecting clients to our deep multi-asset liquidity, white-label trading infrastructure, and real-time risk tools.
We also run a personalised trading offering for accredited and professional investors who want direct access to the same institutional grade technology, liquidity and execution.
It’s been great getting stuck in with the team, meeting clients, and hearing first-hand how we can best serve them and the market.
Thank you to Alex Mackinnon for the opportunity and the trust, and for the view from the new office, not a bad way to start.
Looking forward to growing the team and Finalto’s footprint across the region.
If you’re a broker, bank, or fund looking at your liquidity, technology or risk setup, let’s talk!

