Saxo launches “Money Matters – Make Your Impact” in Singapore
Shortly after introducing “Money Matters – Make Your Impact” in Australia, Saxo launches the initiative in Singapore.
“Money Matters – Make Your Impact” is a series of five animated films exploring different topics in the world of investing. The video series is Saxo’s vehicle for inviting people to rethink the financial system, the role of money and how they can make an impact, whatever impact they choose to make.
On the motivation and inspiration behind the initiative, Kim Fournais, CEO and Founder, Saxo Bank, comments,
“At Saxo, we can’t change the financial industry in our own right, let alone the perception of it. And we can’t erase evil. But I think it’s time to initiate a discussion of what the core meaning of money and financial systems really is – and how we want to use their potential in the best way. It is this potential I want to invite everyone to reflect on.
But it requires that we tackle some of the false truths out there – some even created by the financial industry itself. It requires that we begin to ask ourselves what kind of wealth we want and then to take a stance on how it should be created.”
Saxo was founded 30 years ago with the goal of removing barriers for people to access the capital markets, one of the first to offer digital trading platforms. Saxo’s CEO and Founder Kim Fournais has always been of the belief that it is Saxo’s ethical duty to educate and empower every human being who wants to navigate their own financial future. Making sense of financial markets is simply too important to be a privilege that belongs exclusively to individuals or institutions with specific financial expertise.
Over the years, the reputation and level of trust in the financial industry have eroded globally, and misperceptions around the industry, financial systems and money itself continue to abound. An individual’s relationship with money is personal and can be complicated, yet studies have found that Singaporeans’ reported level of happiness do tend to correlate to a higher level of income, and that money and resources can indeed buy happiness, but only to a certain extent.