Saxo Bank sponsors Harlequins rugby
UK Premiership Rugby squad Harlequins has announced a new partnership with investment platform Saxo, who become the Official Trading Partner of Harlequins.
As part of the agreement, Saxo’s new branding and tagline ‘Saxo, be invested’ will now be shown across the Twickenham Stoop – the home of Harlequins.
Saxo Bank has a history of sport partnerships including with the Tour De France and in Formula One once sponsoring Renault and Lotus, alongside some of the sport’s biggest stars including Romain Grosjean.
Commenting on this new deal, Harlequins CEO Laurie Dalrymple said:
“As a sports club we strive for best-in-class performance both on and off the field, with the lifting of the Gallagher Premiership trophy at the end of each season the ultimate marker of success.
“Having won the league two times during the club’s history, we are fortunate enough to have a good understanding of what it takes to be the best in class to reach the pinnacle of professional sport. We are delighted to partner with Saxo who are the pinnacle of their industry and understand what it takes to win.”
Saxo UK CEO Charles-White Thomson added:
“We are delighted to announce this partnership which we envisage growing further with time. It is a pleasure to partner with a rugby team with such rich pedigree and a track record of winning.
“Though from different fields, Saxo and Harlequins share many similarities, including a strong and competitive spirit, esprit de corps, a shared desire to continually evolve, and a keen focus on delivering an excellent experience for our engaged and loyal clients or supporter base. I look forward to developing this relationship further and evidencing that sport and finance make excellent teammates.”
Saxo Bank recently announced plans to go public via a SPAC merger at a $2 billion valuation, and list its shares on Euronext Amsterdam. The company is controlled by China’s Geely Group.