US neobroker Robinhood Markets (NASDAQ:HOOD), fresh off reporting record results for 2024, is looking to further expand in the retail financial services sector, announcing the launch of Robinhood Banking alongside a few other initiatives.

At its second annual Gold keynote event held yesterday, Robinhood announced advisory, banking, and AI products – but the biggest bombshell was clearly the launch of Robinhood Banking.

Robinhood Banking

Technically, Robinhood Banking is a financial services platform offered by Robinhood Money, LLC (RHY). RHY is a financial technology company, not an FDIC-insured bank. Banking services will be provided by Coastal Community Bank, Member FDIC. FDIC insurance only covers the failure of an FDIC-insured bank. FDIC insurance is available through pass-through insurance at Coastal Community Bank, Member FDIC, if certain conditions have been met.

Robinhood Banking will launch this fall, at which point the Robinhood Credit Card app will become a banking app. Once available, credit card, checking, and savings will all live in one place.

Deepak Rao, GM and VP, Robinhood Money (who came to Robinhood through its 2023 acquisition of X1) said,

“With Robinhood Banking, we’re trying to solve many of the challenges presented by legacy banks. Robinhood Banking is thoughtfully designed to be as easy to use as possible, while still delivering cutting edge features historically reserved for the ultra-wealthy. We’re pushing the boundaries of what you should expect from your bank.”

Robinhood plans for Robinhood Banking to bring the private banking experience exclusively to Robinhood Gold members, providing access to traditional checking and savings accounts with luxury benefits. Members will be able to apply for an account right from their phone, send money across the world in 100+ currencies, and even get cash delivered directly to them.

Robinhood Banking members will:

• Receive 4.00% Annual Percentage Yield (APY) on savings, which is 9x the national average.
• Access private banking services such as estate planning and professional tax advice.
• Get peace of mind with 24/7 support and up to $2.5M in FDIC insurance.
• Access another world of perks such as tickets to exclusive events like the Met Gala, Oscars, F1 Monaco Grand Prix, The Masters, and more, as well as private jet travel, global private chauffeurs, luxury helicopter rides, and members-only vacation clubs.
• Get cash delivered on-demand right to your doorstep, eliminating the need for an ATM.
• Open accounts for the whole family. At launch Robinhood Banking will offer individual and joint checking and savings accounts, as well as children’s accounts with allowances and spending controls. You’ll also get a debit Mastercard for speed, security, and safety.
• Move your money with ease using wires, checks, and international transfers. Plus, get instant transfers between all of your Robinhood accounts.
• Track your net worth, step by step. You can see the total value of all of your Robinhood accounts. You can even link external accounts to track across banks.

Robinhood Strategies

In addition to Robinhood Banking, the company also unveiled plans for Robinhood Strategies. This is more than just another robo advisor. Robinhood Strategies aligns with your goals and delivers tailored, expert-managed portfolios directly in the app. Our team will be there with you to deliver timely insights that help you understand how and why your money moves so you can invest with confidence. With zero management fees on every dollar over $100k for Robinhood Gold members–meaning you never pay more than $250 a year–you’re getting the benefits of a private wealth management approach, without paying more to invest more.

“When building Robinhood Strategies we realized the existing digital advisory model was broken, with limited features and fees that grow as you do better,” said Steph Guild, President, Robinhood Asset Management & Senior Director of Investment Strategy, Robinhood Financial. “We designed Robinhood Strategies to give everyone incredible service and low fees with a cap, meaning you don’t have to pay more to invest more.”

The team behind Robinhood Strategies is guided by a collective 50+ years of Wall Street experience managing both institutional and high net worth clients. Having learned first-hand what matters most to investors, their approach to advice and portfolio management reflects what we believe are the best ways to manage money: having a clear goal in mind, offering a strong foundation of diversified ETFs specific to your needs, adding single stocks that aim to take advantage of the biases of market participants, all while offering transparency along the way with market and portfolio updates.

Robinhood Strategies is a cutting edge wealth management service that gives you expert financial advice and the knowledge to effectively plan for your future. Robinhood Strategies includes financial advice for everyone, offering:

• A low .25% annual management fee for all customers with a yearly cap of only $250 for Robinhood Gold members. That means free management for Gold members on every dollar over $100k and an effective management fee of 0.1% for portfolios with $250k or 0.05% for those with $500k.
• Access to a diversified mix of both single stocks and ETFs based on your risk tolerance, time horizon, and other factors we learn. The portfolios are actively managed to provide access to more opportunities.
• An interactive portfolio that shows performance over time and overall asset allocation, while letting you drill down into individual holdings, top drivers to your returns, and easily set up recurring investments.
• Timely market and portfolio insights, delivered in-app in writing and via audio recording, to give you the full context behind major market moves and portfolio adjustments.
• Simulated future returns using Monte Carlo simulations–all right in the app.
• More control, with the freedom to restrict a select number of stocks to help keep your portfolio aligned with your preferences.
• Tax advantages, by aiming to select tax lots to sell to minimize taxable gains, thoughtfully incorporating external assets transferred in, and incorporating turnover limits for taxable accounts.
• Help managing gains and losses. As the year ends, we’ll total your gains and losses so you can choose to harvest any losses.
• Managed individual and retirement accounts with support for joint accounts coming soon.

Robinhood Strategies is available today to all Robinhood Gold members, and will begin rolling out to all customers in April. For a limited time through May 30, Gold members can get a 1% transfer boost of up to $500 and non-Gold members can get a 1% deposit boost of up to $250. Robinhood Gold members who fund their account by June 30 will get their first $1,000 deposited management-fee-free through the end of the year, and non-Gold members who fund by June 30 will get their first $500 deposited management-fee-free.

Robinhood Cortex

The company also provided a first look at the “next big thing” from Robinhood, called Robinhood Cortex, an AI investment tool launching later this year that is designed to provide real-time analysis and insights that help you better navigate the markets, identify opportunities, and stay up to date on the latest market moving news.

“High quality, premium investment and market analysis has historically been reserved for institutional investors and the rich,” said Abhishek Fatehpuria, VP of Brokerage Product at Robinhood. “Over time, Robinhood Cortex will completely transform the Robinhood experience as we strive to bridge that gap and put a premium research assistant right in your pocket.”

This is just the beginning of how Robinhood said it will use artificial intelligence to help power your investing experience at Robinhood. At launch, Robinhood Cortex is designed to up-level your trading and investing experience supporting:

• Stock Digests: This helps you answer the age-old question of, “Why is this stock going up or down today?” With Robinhood Cortex, simply go to the stock detail page, and we will quickly generate a short summary of what’s happening in the world to impact that ticker.
• Trade Builder: It’s a tool designed to simplify the trading process and help you learn about new strategies that align with your goals. For example, it makes the options trading experience more intuitive by helping you translate your beliefs about a stock into a specific options trade and strategy. We’ll use Robinhood Cortex to show you insights about price signals, technicals, market news, analyst reports, and more, and then Trade Builder will screen the market for trades to consider based on your inputs.

Robinhood Cortex is not placing trades for you, but instead helps you gather analysis and insights to inform your market outlook. Over time, the company expects Robinhood Cortex to enhance other parts of the Robinhood experience, and will have more details to share when it starts rolling out to Robinhood Gold members later this year.