Public.com is launching Pulse, a new way for companies to engage with and understand their retail investors.

For public companies, the rise of the retail investor creates a new dynamic where investor relations teams are rethinking how they approach the entirety of their shareholders. Retail investors seek information from different places and prioritize a range of signals when making decisions about their portfolios. Pulse helps companies improve their retail investor storytelling, make investor information more discoverable, and demystify the black box of retail audiences so they can more effectively engage them over time.

Public.com explains that, in its community of millions of people, it sees that retail investors are thoughtful in their approach to building a portfolio. Through hundreds of Public Live audio shows — which cover market news and trends as they unfold — and more than a dozen Public Town Hall events, Public has witnessed first-hand how engaged retail investors are when information is presented in a compelling format. These formats offer the ability to share a more complete story about your company with retail investors who look to signals like company values, long-term vision, and employee engagement, in addition to financial performance, when making decisions.

On Public, companies can speak to topics that are not generally spotlighted in content that has historically been optimized for institutional audiences. Pulse allows companies to share a more complete story about their stock with retail audiences.

Moreover, research suggests that retail IR engagement can bring additional benefits to your business over time, especially for consumer brands. Investing in a company can drive long-term loyalty, with 77% of retail investors saying that becoming an investor makes them more interested in a company’s products or services.

With Pulse, companies can share important investor information directly to the places where retail investors are already engaged. Thanks to the new service, companies can seamlessly distribute IR content to reach their retail audiences at scale.

As companies adapt to new ways of communicating information to retail investors, they will also need to better understand these audiences so they can better serve them. With Pulse, companies hear directly from retail investors to learn more about what they care about and better understand how retail investors are making decisions. For example, companies can get a pulse for sentiment around a new Board announcement or sustainability initiative, and see how a recent earnings call resonated with their retail investors.

With an ongoing feedback loop, companies can build their retail IR muscle and tailor their approach to more effectively inform retail investors.

More than a dozen companies — including ARK Invest, Intuit, DraftKings, Bumble, Lemonade, and Affirm — have used Public to deliver relevant information directly to retail investors. This content has helped the Public.com community better understand the companies they invest in and want to learn more about, and improve their skills as they build their portfolios.

Pulse brings even more valuable information to our mass audience of retail investors while helping public companies navigate the changes and opportunities that come with mainstream investing behaviors.