As Argentina’s national team jerseys continue to outsell traditional football powerhouses across Southeast Asia and Australia, Far East focused Retail FX and CFDs broker Mitrade has announced its role as the official regional CFD sponsor of the Argentine Football Association (AFA). The sponsorship, launched under the “Rise with Champions” theme, reflects the region’s surging passion for football and Mitrade’s mission to make online trading more accessible, intuitive and engaging for Asia-Pacific’s (APAC) growing base of retail investors.

The partnership is part of Mitrade’s regional expansion strategy, reflecting the intersection between football fandom and financial literacy, as financial education becomes prominent in social conversations. AFA, home to global stars like Lionel Messi and Emiliano “Dibu” Martínez, has strengthened regional ties in recent years—including a sold-out friendly in Jakarta with 60,000 fans and rising interest from Australian supporters who rallied behind Messi during Argentina’s iconic World Cup win.

“This partnership reflects our commitment to connecting with communities through shared passions,” said Kevin Lai, Vice President of Mitrade Group. “Football, like financial markets, requires analytical thinking, quick decision-making and strategic insight, qualities that resonate strongly with the mindset of our users across Southeast Asia and Australia.”

About Mitrade

Australia based Mitrade is a CFD trading platform founded in Melbourne, trusted by 5M+ traders worldwide. It operates several regulated subsidiaries including in Australia (ASIC AFSL 398528) and Cyprus (CySEC CIF 438/23), as well as offshore entities in the Cayman Islands and Mauritius. Focusing mainly on traders in the Far East, Mitrade is controlled by Singapore based Chinese national Shifei Chen.