In a first for a broker operating in Australia, investing platform moomoo will open a retail presence in Sydney today.

The moomoo store is an immersive space for investment education, product interaction, and for the moomoo team to engage with users of the app. That includes hosting workshops, personalised app guidance, and real-time tutorials with platform experts.

“This step embodies the mission of moomoo Australia, which is to open the world of investing through creating community and offering accessible tools and education. The aim is to help investors of all levels to confidently take on the markets,” said Moomoo Australia and New Zealand chief executive officer Michael McCarthy.

The moomoo store – located in Chatswood, just north of Sydney’s CBD – marks a milestone for the online broker in Australia, which launched just over three years ago.

“It’s the right time to show our commitment with a real-life presence that will help our clients to understand the challenges of trading, and to better use our powerful investing tools,” said Mr McCarthy.