Geneva, Switzerland based online bank and trading startup FlowBank has announced that it has signed tennis player Elina Svitolina as the company’s first Brand Ambassador.

The Ukrainian Svitolina is ranked fifth in worldwide WTA rankings, and tomorrow faces American teen sensation Cori Gauff in second round action at the Australian Open.

FlowBank was set up last year by former LCG CEO Charles-Henri Sabet. Late last year the company launched its new investment and trading platform FlowOne, based on technology from banking and trading software developer Temenos (SIX:TEMN). The company’s fully digital solution allows investors and traders worldwide to access a broad range of asset classes via a unique multi-currency bank account, through a regulated Swiss bank.

Regarding the company’s new Brand Ambassador, the company stated that Elina Svitolina is the perfect embodiment of what FlowBank stands for: dedication and calculated risk-taking pay off, both on and off the court.

Elina Svitolina, with nearly 700,000 Instagram followers at @elisvitolina, received more than 15,000 likes to her post about becoming FlowBank’s Brand Ambassador.

Charles-Henri Sabet, founder and CEO of FlowBank, stated of Ms. Svitolina :

“Don’t wait for the perfect moment, simply get started. Define your personal goals, keep the costs low and just keep at it. You need to be a hard worker and have a strong will to win—just like you are.”