FNG Exclusive… FNG has learned that experienced FX and CFDs industry marketing executive Hannah Hill has launched Brand Lab, a new brand and sponsorship consultancy, helping businesses strengthen their brands, engage audiences, and drive growth through strategic marketing, partnerships, and global brand development.

Hannah Hill is a marketing and brand strategist with more than 20 years of experience in the FinTech and trading industries. Based in London, Hannah spent the past eight years working for Australia headquartered CFDs broker Axi, serving as Head of Brand and Sponsorship for Axi, before leaving Axi earlier this year. She also previously worked GKFX (now Trive), eToro, Alpari, LCG, and CMC Markets, in a two-decade career in the online trading sector.

Brand Lab is already working with launch customer EC Markets as a global marketing consultant, supporting the company’s international marketing strategy and expansion initiatives.

“Brand Lab was created to bridge the gap between creative thinking and commercial growth,” said Hannah Hill. “Today’s brands need more than marketing — they need clear positioning, authentic storytelling, and impactful campaigns that can scale internationally. Our focus is on helping businesses grow with clarity, purpose, and impact.”

A core focus of Brand Lab is helping businesses unlock growth through sponsorships and commercial partnerships. The consultancy works with clients to identify, negotiate, and activate opportunities aligned with business goals and audience engagement. From sports and entertainment partnerships to corporate collaborations and experiential campaigns, Brand Lab develops sponsorship strategies designed to build visibility, credibility, and long-term brand value.

Brand Lab supports ambitious businesses navigating an increasingly competitive marketplace. The consultancy combines strategic insight with execution across brand strategy, sponsorship development, content creation, campaigns, partnerships, and international brand positioning to help clients increase visibility, engagement, and commercial impact.

With a client-focused approach and emphasis on delivery, Brand Lab partners with startups, scale-ups, and established international brands looking to strengthen market presence and unlock new growth opportunities.